Internal

Brand & assets

Clear space around any lockup equals the height of the mark on all four sides. Never stretch, rotate, recolour or tint the logo, and never place navy type on a teal ground.

Lockups

Six logo lockups at size

Primary horizontal

Reverse

Stacked

Stacked reverse

Mark

Mark navy

Mark mono

Favicon

32 / 24 / 16 — 24px minimum

32px

24px

16px — below minimum

Colour

Palette

Deed Navy

#01093F · Primary ink / grounds

Concierge Teal

#14B8A6 · Action

Deep Teal

#0E9384 · Teal text on white / links

Signet Gold

#D8A62B · Accent (5★, premium)

Paper

#F7F7F4 · Page ground

Ink

#12172B · Body copy

Slate

#5B6478 · Secondary copy

Mist

#E7E9EE · Rules & borders

Balance roughly 60 paper / 25 navy / 12 teal / 3 gold. Teal is only ever the next action. Gold is a signature, not a surface.

Email signatures

Three templates

Standard

Name [placeholder]

Role · Home Movers Plus

0000 000 0000 · hello@homemoversplus.example

Concierge (client-facing)

Name [placeholder]

Your named concierge

Direct line: 0000 000 0000

Mon–Fri 8–7Sat 9–1

Partner co-branded

Partner logo

Name [placeholder]

In partnership with [partner]

Type

Sora & Poppins

Eyebrow · Sora 600 · 12px · 3px tracking

Display — Sora 600–700, sentence case

Text — Poppins 400–600, line height 1.5–1.6, 15px minimum. Short sentences, real numbers, no legalese.